The real problem is the fact that although you know there are many companies using this kind of strategy, You still don’t know what exactly subliminal advertising means. You know that it works, since you already were one of the “victims” of this type of propaganda. Perhaps however, you have heard on several occasions about subliminal advertising, but without a conclusive definition.Īs a result, you knew that this style of advertising is used.
The most amazing of all is that the ad campaign is not even the best one you have seen, so you can’t understand why you are constantly thinking about the product. You don’t understand the reason, but you feel an incessant need to acquire the product or service you have seen and you need to satisfy this need to feel better. Of course, this is not the first time you’ve seen ads on television or other media and, without knowing why, you felt compelled to buy a product. Since then, the advertising revolution has begun. Proof of this is that this type of advertising was created Officially in 1957 by James Vicary. Subliminal advertising has always been usedįor now, let’s put aside the Internet and travel to the more recent past, to show that subliminal advertising was already used in marketing strategies before marketers ever dreamed of creating online marketing campaigns. 5 Is it possible to create subliminal advertising campaigns on the Internet?.3 Why subliminal advertising raises so much controversy?.1 Subliminal advertising has always been used.
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